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F&B B2B
Sehr Al Qasab
81 Leads
3.5 AED Cost Per Lead

Took a retail F&B brand into B2B wholesale. Built an identity video showcasing factory operations + product trust. 40 of 81 leads converted to qualified prospects.

THE CHALLENGE

Strong product. Wrong distribution.

Sehr Al Qasab had a quality F&B product with loyal retail customers — but revenue was capped because they were stuck in retail, fighting for shelf space and consumer impulse buys.

The owner wanted to break into B2B wholesale (restaurants, cafés, hotels) where order volumes are 10–50× larger. But B2B operators don’t buy from social ads or generic landing pages. They buy from suppliers they trust.

The brand had no B2B identity. No factory credibility shots. No B2B-specific website pathway. Decision-makers had no reason to take them seriously vs. established suppliers.

THE APPROACH

Build trust before asking for the order.

  • Produced an identity video showcasing factory operations, hygiene standards, and product handling — designed to answer the unspoken B2B question: “is this brand operationally serious?”
  • Built a B2B-focused landing page with bulk inquiry CTA + downloadable wholesale price sheet (lead magnet)
  • Targeted Meta + Google Ads to F&B operators in UAE — restaurant managers, café owners, hospitality procurement
  • Lead qualification flow via WhatsApp — every lead was reached within 4 hours, qualified by quantity intent + decision-maker status
  • Built a CRM-light tracking system to separate browsers from real prospects
THE RESULTS

Predictable B2B pipeline at retail-budget cost.

81
Qualified leads
3.5 AED
Cost per lead
40
Qualified prospects
12+
Active wholesale customers

Within 90 days the brand had a B2B revenue stream that didn’t exist before. The CPL is 5–10× lower than what F&B B2B agencies typically deliver in this region.

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