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Egyptian F&B
Rose Thermos
+70% Sales
6-Month Transformation

Stagnant beverage retail brand losing market share. Full-stack digital strategy delivered: +70% sales, +60% organic traffic, +50% website visits, +25% social engagement.

THE CHALLENGE

Old-school brand vs. new-generation consumer.

Rose Thermos was a mature beverage retail brand in Egypt with established distribution but flat growth. Newer entrants were taking market share because they were native-digital — Rose Thermos wasn’t.

The brand had limited social presence, an outdated visual identity, and no content engine. Search traffic was minimal. Direct site traffic existed only because of legacy brand recognition.

The owner wanted growth, not just maintenance. Specifically: top-line sales growth + future-proofing the brand for the next decade of digitally-native consumers.

THE APPROACH

Full-stack digital — brand, content, paid, retail.

  • Brand refresh — visual system updated for contemporary aesthetic without losing brand equity
  • Content engine built — recipe content, lifestyle pairing, cultural moment activations
  • Performance marketing on Meta + Google — both for direct sales attribution and brand awareness lift
  • SEO content strategy — recipe + ingredient queries that the brand had a natural authority to answer
  • Retail partner activations — coordinated digital + in-store campaigns
  • Measurement framework: separate brand lift from direct sales attribution
THE RESULTS

Stagnant brand → growth machine.

+70%
Sales growth
+60%
Organic traffic
+50%
Website visits
+25%
Social engagement

Brand repositioned for the next-gen consumer without alienating legacy buyers. The digital system now compounds month over month.

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